Thought starters
- Philip DaviesPresident, EMEASiegel+Gale
- Lea ChuGroup Director, NamingSiegel+Gale
- James WitheyExecutive Director, EMEASiegel+Gale
Join us on Tuesday, September 15th, from 12:30pm-1:15pm EST as our President, EMEA, Philip Davies, Executive Director, EMEA, James Withey and Group Director, Naming, Lea Chu will host a conversation that will explore how to use brand architecture and naming to streamline, simplify and amplify.
Branding firms are popularly thought of as creating brands. The truth is, we spend a good deal of our time rationalizing them.
Companies everywhere are under pressure right now to rationalize their brand portfolios by streamlining their brand architecture and naming systems. Doing so can bring the added benefits of simplifying customer experience and amplifying your strongest brands.
Please note: This is an invite-only experience that will convene client-side, senior marketing leaders from influential brands around the world. If you are a client-side, marketing leader, please request an invitation by registering your interest above.