Unlocking Brand is our web series where our global brand consultants deliver actionable insights, host live case studies and answer key questions on the topics that matter to brand marketers today. Each episode we unlock one topic from brand purpose, strategy, design, naming, communication to experience, and more.

On Wednesday, November 9th from 12:00pm – 1:00pm ET, Melanie Marcus, CMO, Surescripts, the nation’s leading health information network, will join our colleagues Brian Rafferty, Global Head of Research & Insights, and Margaret Molloy, Global CMO, Siegel+ Gale, for an in-depth conversation that explores how to leverage brand as a tool to inform your overall strategy.

Our audience will learn how:

Rigorous research can inform brand building
Brand architecture can drive business
Brand can rally partners
A consistent brand supports trust
To build c-suite alignment for investing in brand
To expand your brand perception beyond your original offering
To create a brand program that drives business results