Unlocking Brand is our web series where our global brand consultants deliver actionable insights, host live case studies and answer key questions on the topics that matter to brand marketers today. Each episode unlocks one topic from brand purpose, strategy, design, naming, communication to experience, and more.

Increasingly, brands are not judged by what they promise—but by what they do. And while many brands have moved from one-way to two-way conversations, there is still a focus on communications rather than on building distinct and compelling brand-led experiences that create lasting impact.

On Wednesday, August 24th from 12:00pm-1:00pm ET, our colleagues, Katie Conway, General Manager, West Coast, Jared Fink, Group Director, Experience, and Gretchen Huestis, Group Director, Brand-led Change will lead an in-depth conversation exploring the realities of changing consumer attitudes and behaviors and discuss how companies can ensure they are building their brand to be fit for the future.

To join us for this discussion, please register above.