Unlocking Brand is our web series where our global brand consultants deliver actionable insights, host live case studies and answer key questions on the topics that matter to brand marketers today. Each episode we unlock one topic from brand purpose, strategy, design, naming, communication to experience, and more.

On Wednesday, December 14th our colleagues, Melanie McShane, Executive Director, Strategy, Nijel Taylor, Associate Creative Director and Margaret Molloy, Global CMO, hosted an in-depth conversation that explored how brands can navigate the intersection of DEIB and brand building.

Our audience learned how to:
Ensure your brand strategy is inclusive
Build a DEIB framework
Create an inclusive design process