Unlocking Brand is a biweekly, virtual web series where our global brand consultants deliver actionable insights, host live case studies and answer key questions on the topics that matter to brand marketers today. Each episode we unlock one topic from brand purpose, strategy, design, naming, communication to experience, and more.

On Tuesday, October 27th from 12:30pm-1:30pm EST we hosted a virtual conversation dedicated to CMOs and senior marketing leaders from influential brands.

Nick Miller, Senior Strategy Director, Siegel+Gale was joined by Abby Klanecky, Partner & Chief Marketing Officer, Kearney for an in-depth conversation on Brand Evolution. Nick and Abby explored what it takes to evolve a brand for the future, outlined the processes involved, and identified what’s key to bringing it to life.

They also discussed our partnership with Kearney and how we helped them evolve their brand for the next generation.