Unlocking Brand is our web series where our global brand consultants deliver actionable insights, host live case studies and answer key questions on the topics that matter to brand marketers today. Each episode we unlock one topic from brand purpose, strategy, design, naming, communication to experience, and more.

On Wednesday, November 16^th from 11:30 am – 12:30 pm ET, Sam Burns, Global CMO, and Lauren Boyman, US CMO, KPMG, one of the world’s leading professional services firms, will join our colleagues, Mel McShane, Executive Director, Strategy, Rafael Medina, Creative Director, and Margaret Molloy, Global CMO, Siegel+Gale, for an in-depth conversation that will explore how to evolve an iconic brand for growth.

Our audience will learn how to:
Execute an award-winning brand refresh
Use data to reach alignment and engagement
Bring the employee experience to life
Showcase different solutions of your brand through visual identity