Unlocking Brand is our web series where our global brand consultants deliver actionable insights, host live case studies and answer key questions on the topics that matter to brand marketers today. Each episode we unlock one topic from brand purpose, strategy, design, naming, communication to experience, and more.

On Wednesday, August 3rd from 12:00pm-1:00pm ET, Michelle Leyden Li, CMO, GlobalFoundries (GF), one of the world’s leading semiconductor manufacturers, will join our colleagues, Katie Conway, General Manager and Jason Cieslak, President, Pacific Rim for a conversation exploring the lessons learned and the results experienced from rolling out a new GF brand one year ago. We’ll also discuss what has changed inside the organization and how GF is seen across the industry.