Unlocking Brand is a virtual web series where our global brand consultants deliver actionable insights, host live case studies and answer key questions on the topics that matter to brand marketers today. Each episode we unlock one topic from brand purpose, strategy, design, naming, communication to experience, and more.

Lori Kaplan, Executive Director, Corporate Brand, Bristol Myers Squibb joined Howard Belk, Co-CEO, Chief Creative Officer, and Rafael Medina, Creative Director, Siegel+Gale for a global webcast on what it takes to leverage corporate brand to embed and build culture.

Our audience heard about:

Breaking through in the pharma industry
Engineering a large M+A branding program
Building an inclusive brand
Design as code
Bringing purpose to life using design