Unlocking Brand is a biweekly, virtual web series where our global brand consultants deliver actionable insights, host live case studies and answer key questions on the topics that matter to brand marketers today. Each episode we unlock one topic from brand purpose, strategy, design, naming, communication to experience, and more.

Come with questions and join us on Tuesday, September 29th from 12:30pm-1:30pm EST for a productive hour dedicated to CMOs and senior marketing leaders from influential brands.

Britt Bulla, Senior Director, Strategy, Siegel+Gale will be joined by Zara Mirza, Director of Global Brand, GE for a global webcast on Brand Purpose.  Britt and Zara will lead an in-depth conversation that will explore what it takes to develop a purpose that sticks, outlines the processes involved and what’s key to selling the purpose in and bringing it to life.

We will also discuss our partnership with GE and how we developed their purpose; “We rise to the challenge of building a world that works”.

Please note: This is an invite-only experience that will convene client-side, senior and executive marketing leaders from influential brands around the world. If you are a client-side, senior marketing leader, please register above.