Unlocking Brand is our web series where our global brand consultants deliver actionable insights, host live case studies and answer key questions on the topics that matter to brand marketers today. Each episode we unlock one topic from brand purpose, strategy, design, naming, communication to experience, and more.

Which naming trends are impacting the technology sector most?

On Thursday, March 21st from 1:00pm-2:00pm ET, Aaron Hall, Group Director, Naming and Katie Conway, General Manager, West Coast, Siegel+Gale, lead an in-depth conversation that explored the naming and branding challenges that technology brands are facing & the lessons that organizations across other industries can learn from them.

Our audience learned how to:
Understand naming trends and their impact across industries
Identify when and what to name an AI technology
Use AI to empower more efficient brand management
Create branded names that avoid trend pitfalls