Unlocking Brand is our web series where our global brand consultants deliver actionable insights, host live case studies and answer key questions on the topics that matter to brand marketers today. Each episode we unlock one topic from brand purpose, strategy, design, naming, communication to experience, and more.

On Wednesday, June 2nd from 8:00am-9:00am EDT / 1:00pm-2:00pm BST / 4:00-5:00pm GST, Souad AlSerkal, VP, Strategic Communications, Tabreed will join Zouheir Zoueihed, Managing Director, EMEA, and Dalia Fawaz, Creative Director, Siegel+Gale for a conversation on uncovering Purpose for an essential services brand.

Please note: This is an invite-only experience that will convene client-side, senior marketing leaders from influential brands around the world. If you are a client-side,  marketing leader, please request an invitation by registering your interest above.