Unlocking Brand is our web series where our global brand consultants deliver actionable insights, host live case studies and answer key questions on the topics that matter to brand marketers today. Each episode we unlock one topic from brand purpose, strategy, design, naming, communication to experience, and more.

On Thursday, August 17th from 1:30pm-2:30pm ET, we will host Matt McNally, CEO and Joseph Bailey, EVP, Head of Marketing & Partnerships, Omnicom Health Group (OHG), a global collective of diverse healthcare marketing and communications companies.

Matt and Joseph will be joined by Katie Conway, General Manager, West Coast, Simrit Brar, Creative Director and Jason Cieslak, President, Pacific Rim, Siegel+Gale, for a conversation that explores how a global network of healthcare-focused companies utilized brand to implement a CEO’s ambition, signal its diverse expertise, and build greater connection across multiple stakeholders.

Our audience learned how to:
Refresh a brand to drive new business outcomes
Create a brand narrative that reflects diverse perspectives
Design a visual identity system that unites stakeholders