Unlocking Brand is our web series where our global brand consultants deliver actionable insights, host live case studies and answer key questions on the topics that matter to brand marketers today. Each episode we unlock one topic from brand purpose, strategy, design, naming, communication to experience, and more.

On Friday, June 9th from 8:00am-9:00am ET / 1:00pm-2:00pm BST, Nicola O’Connell, Head of Consumer Development, Tirlán, Ireland’s leading 100% farmer-owned Co-op that provides world-class dairy and grain ingredients across the globe, joined our colleagues, Philip Davies, President, EMEA, Patrick Kampff, Senior Strategy Director, Lea Chu, Group Director, Naming and James Snook, Design Director, Siegel+Gale, for a conversation that explored how to rebrand before, during and after a spin-out.

Our audience learned how to:
Create a name that works locally and globally
Successfully rebrand for a spin-out
Build a brand identity that expresses your values and vision
Utilize brand to drive awareness and engagement with key stakeholders
Connect purpose and strategy to drive business results
Develop an employee value proposition (EVP) to anchor growth