Unlocking Brand is our web series where our global brand consultants deliver actionable insights, host live case studies and answer key questions on the topics that matter to brand marketers today. Each episode we unlock one topic from brand purpose, strategy, design, naming, communication to experience, and more.

On Monday, November 13th from 2:00pm-3:00pm ET, we hosted Narine Galstian, CMO, SADA, a Google Cloud Premier Partner and one of the leading cloud consulting firms in the world.

Narine was joined by Matthias Mencke, Group Creative Director, Jenna Isken, Group Director, Experience and Jason Cieslak, President, Pacific Rim, Siegel+Gale, for a conversation that explores how the award-winning cloud services consultancy rebranded to drive meaningful business transformation and the results produced three years in.

Our audience learned how to:
Rebrand to amplify industry distinction and drive business outcomes
Use culture to tell a brand story that resonates with clients and attracts talent
Create a brand experience that delivers on brand promise
Design a dynamic logo and visual identity system