Unlocking Brand is our web series where our global brand consultants deliver actionable insights, host live case studies and answer key questions on the topics that matter to brand marketers today. Each episode we unlock one topic from brand purpose, strategy, design, naming, communication to experience, and more.

On Wednesday, June 7th from 11:00am-12:00pm ET / 4:00pm-5:00pm BST, we hosted Martha Kavanagh, Director of Corporate Affairs, Glanbia, a better nutrition company headquartered in Ireland with 6,000+ employees globally. Home to brands including Optimum Nutrition, SlimFast and think!® Protein Bars, Glanbia uses insight and science-led innovation to create healthier, smarter products and ingredients.

Martha was joined by Sam Houle, Creative Director, who led the global brand refresh, and Margaret Molloy, Global CMO, Siegel+Gale. The conversation explored how to redefine and revitalize a remaining brand after a split.

Our audience learned how to:
Reinvent your remaining corporate brand to reflect new business goals after divesting
Modernize your visual and verbal identity
Rally internal stakeholders around a brand refresh
Utilize imagery to embrace inclusion and sustainability