Future of Branding
Loading Events
Unlocking Brand: Simplicity at work
Our Point of View
September 25, 2023

Thought starters

  • Gretchen Huestis
    Group Director, Brand-led Change
    Siegel+Gale
  • Brian Rafferty
    Global Head of Research and Insights
    Siegel+Gale
  • Margaret Molloy
    Global CMO
    Siegel+Gale
About

Unlocking Brand is our web series where our global brand consultants deliver actionable insights, host live case studies and answer key questions on the topics that matter to brand marketers today. Each episode we unlock one topic from brand purpose, strategy, design, naming, communication to experience, and more.

Only 1 out of 4 employees find their workplace truly simple. What does this mean for brands?

Join us to explore the findings from our Simplicity at work study, which shows that organizations that invest in simplifying their workplace benefit from greater trust, advocacy, enrichment and retention among employees.

Come learn how to:
Understand the role of simplicity in the workplace
Identify, measure and cultivate brand champions
Engage employees to drive business results
Improve employee hiring and retention outcomes

Gretchen Huestis, Group Director, Brand-led Change, Brian Rafferty, Global Director, Business Analytics & Insights and Margaret Molloy, Global CMO, Siegel+Gale, will lead an in-depth conversation that will explore the connection between employee engagement and brand on Monday, September 25th from 12:00pm-1:00pm ET.