Unlocking Brand is our web series where our global brand consultants deliver actionable insights, host live case studies and answer key questions on the topics that matter to brand marketers today. Each episode we unlock one topic from brand purpose, strategy, design, naming, communication to experience, and more.

On Wednesday, November 30th, from 11:30am – 12:30pm ET our colleagues, Wendy Gerber, Executive Director, Strategy + Head of ESG Advisory and Margaret Molloy, Global CMO, hosted an in-depth conversation on the heels of COP 27 that explored how brands can navigate the intersection of ESG and brand building.

Our audience learned how to:
Build a strong ESG program
Lead with purpose
Align ESG with your brand strategy
Drive innovation and value creation
Integrate ESG into your brand’s DNA