Unlocking Brand is our web series where our global brand consultants deliver actionable insights, host live case studies and answer key questions on the topics that matter to brand marketers today. Each episode we unlock one topic from brand purpose, strategy, design, naming, communication to experience, and more.

Which brand is the world’s simplest?

15,000+ consumers across nine countries have spoken. They’ve ranked 800+ brands and 25 industries according to how simple or complex they are.

In this discussion, we revealed the findings from Siegel+Gale’s World’s Simplest Brands Tenth Edition study.

Our audience learned:
Who are the world’s simplest brands?
Why does simplicity pay?
How can brands deliver simpler experiences?

On Thursday, November 16th from 11:30am-12:30pm ET, Margaret Molloy, Global CMO, and Brian Rafferty, Global Director, Business Analytics & Insights, Siegel+Gale, led an in-depth conversation that explored how consumers rank leading brands, and what companies can gain by simplifying.